Digital signs are an exciting new development which has the potential to enhance the effectiveness of campaigns and manage customers effectively. Digital signs are sub-segments of electronic displays used for communication, entertainment, and informative purposes across many marketing environments. Digital signs are usually a component of a larger communication or advertising campaign using other media. The main advantage of digital signs have over conventional banners, billboards, and road signs is that digital signs are not restricted by fixed designs and are capable of flexible display options. In addition, digital signs can be personalized using color, image, or message. Digital signs are also more cost effective than other mediums of communication.
Digital Signage provides you with the ability to create multiple screens in a single sign. It allows you to control multiple displays with one easy to use control panel. Digital signage is also known as digital out-of-home displays (DOOH). Multiplexers connect multiple digital signs to be viewed together. This enables the flow of multiple messages from multiple sources on the same screen.
The main advantage of digital signage has over static signage is that it is not dependent on a single hardware solution. Digital signs can be managed using a graphical user interface or a command line interface, using a single or multi-button remote control. In addition, multiple digital signs can be managed using a single command line interface or a graphical user interface. Multi-room digital signage is also possible using a single command line interface or a multi-room interactive digital signage (IQDS) system. QR code signs are another useful feature of digital signage.
QR code is short for “qr codes”. These are small symbols, generally no bigger than a business card, which are read by modern smart phones and tablet computers. The advantage of using QR code signs is that they can help deliver special offers or sales promotions to potential customers. Retail shops use QR codes to give customers the option of scanning a barcode, which enables the store to deliver relevant products or services quickly and easily. Online merchants also benefit from using QR codes to allow visitors to scan a barcode to gain access to a website.
Another important aspect of a good digital signage solution is the design and the content of the signage. If the content of the signage does not appeal to the target audience then it will not achieve its goal of driving traffic to the business. Thus, before a digital signage network is set up, a business owner should ensure that the target audience of the message is identified and that suitable content is created to suit them.
Many businesses are now using digital signs in the public environment such as streets, parks, and hospitals. In these instances, a content management system is used to manage the content of the signage and to avoid the problems associated with the misuse of electronic display panels. Content management systems for digital signs require simple configuration and deployment and can be managed through online software. Content management systems for digital signs are most effective when used with wireless solutions such as radios, kiosks, and LCD panels. For outdoor displays, content management systems should be flexible to allow for rotation of media players on the digital signs.
Digital signage networks using radio-frequency Identification (RFID) technology allow media players such as compact disc players or mobile phones to play interactive digital signs. This technology allows the content management system to track the locations of the media players. Radio frequency identification tags are also being used to track the location of digital signs placed inside the facility so that they can be recharged when needed and reused when unplugged.
The advantages of implementing an apt solution include improved scalability, greater flexibility, and cost-effectiveness. Its solutions are capable of delivering digital signage content through IP networks such as those found in public areas and airports. Through the use of suitable media players, it is possible to control the volume of audio, video and/or animation that is delivered to the target audience. Use of appropriate media player software allows the display of high quality digital signage to increase the efficiency of the distribution of information to the end users. To learn more about digital signs visit www.bostoncustomsigns.com.