A business’s outdoor signage is one of its most visible elements, conveying the personality and professionalism behind goods and services. It also plays a pivotal role in brand recognition, and customers are often more likely to buy a product or service from a business that they’ve seen and remembered.
As such, outdoor business signs should embody your company’s branding, and be designed to be recognizable to consumers from a distance. This includes your logo, colors, fonts and symbols, so that the signs are a true extension of your brand. It is possible to achieve this goal with any type of outdoor sign, but there are some types of outdoor signs that can be more effective than others.
The type of outdoor business sign that works best for your brand will depend on several factors, including the space you have available, your communication goals and your target audience. If you’re trying to attract passersby with a strong call to action, for instance, it makes sense to opt for a billboard or bus bench graphics. On the other hand, if your goal is to communicate a more subdued brand message, options such as window graphics and pole signs are more appropriate.
Regardless of the type of outdoor business sign you choose, it’s important to ensure that they’re high-quality, so that they will stand the test of time. If you opt for a wood sign, a professional manufacturer should use weather-resistant materials like MDO (pressure-treated plywood) and stain them using the proper finishing techniques. If you’re looking for something more durable, then metal signs are an excellent option.
The right outdoor business signs can be an excellent marketing investment, because they can help you increase your brand visibility and generate more traffic for your website. In fact, it’s no longer a faux pas to include your web address in the sign copy – with most people walking around with smartphones and tablets that can pull up websites, listing your URL has never been more effective.
With so many different types of outdoor business signs available, it’s worth taking the time to assess your needs and communicate them clearly to a skilled visual communications specialist. A good visual designer will work closely with you to understand your business and its unique identity, and create a custom outdoor signage solution that’s sure to attract customers and boost sales.